Ellie Carter
Social Media Strategist
With over ten years of experience spanning agencies, startups, and global apps, I've honed my passion for storytelling and strategic thinking. Blending creativity with a clear focus on impact
Services
Social Media Strategy
Social media is a brands homepage and often the first touchpoint for customers. I build data-driven, audience-first social media strategies that align with brand goals and cultural relevance. From campaign planning to content pillars, I craft strategic roadmaps that drive growth, engagement, and brand love.
Influencer Relations
I manage end-to-end relationships with content creators, influencers, and talent. Sourcing the right voices, briefing with clarity, and collaborating on content that feels native and engaging. I bring experience in both large-scale partnerships and always-on ambassador programs.
Social Media Management
From scheduling to storytelling, I handle the day-to-day execution of social channels with care and creativity. This includes content planning, copywriting, posting, community engagement, and performance tracking, ensuring consistency, brand tone, and responsiveness across all platforms.
Social SEO
I optimise content for discoverability across search-native platforms like TikTok, Instagram, and Pinterest. Using keyword insights and platform-specific best practices, I create content and captions that surface in user search behaviour. Driving reach and relevance beyond your existing followers.
Training + Audits
I deliver tailored training sessions and actionable audits for brands and teams looking to elevate their social presence. My audits go beyond surface-level stats. Covering content quality, audience alignment, engagement health, and growth opportunities, paired with recommendations that are clear, achievable, and grounded in platform expertise.
Community Building
I nurture engaged online communities that go beyond vanity metrics. Whether launching a new account or reigniting an existing audience, I focus on fostering authentic connections, encouraging two-way conversations, and turning followers into loyal brand advocates.
“I had the pleasure of working with Ellie and can confidently say she is one of the most thoughtful, strategic, and creative minds I’ve collaborated with. Her ability to balance big-picture thinking with meticulous execution makes her an invaluable asset to any team”.
